Kaushal Sharma on Solving eCommerce Logistics Challenges with Smart Aggregation at Shipclues


In the fast-changing e-commerce industry, logistics has been a crucial section. Small and medium-sized enterprises (SMEs) are trying to meet modern consumer expectations like fast delivery and seamless service. In this scenario, Shipclues CEO Kaushal Sharma has emerged as a prominent figure to introduce innovation in logistics intelligence through smart aggregation at Shipclues, the leading courier aggregator in India. 

What are the roadblocks that Shipclues CEO Kaushal Sharma noticed in the e-commerce ecosystem in India?

As Shipclues CEO, Kaushal Sharma navigates a complicated and competitive logistics ecosystem. The visionary leadership of Kaushal Sharma has positioned Shipclues as a prominent courier aggregator in the e-commerce shipping landscape. 

Logistics Infrastructure

The logistics landscape of India is highly fragmented, especially beyond tier-1 cities. There are multiple small and unorganized courier aggregators in the industry. There is an inadequacy in last mile delivery in rural areas, whereas delivery congestion in urban areas. Amid these roadblocks, Kaushal Sharma, CEO of Shipclues, has integrated and managed more than 25 courier partners with consistent service levels across 27000+ pin codes to ensure a seamless seller experience.

High RTO and NDR Volumes

From a global operational perspective, India has the highest RTO rate, especially for cash on delivery orders. Failed delivery leads to financial loss, misplaced human labour and disruptions in inventory management. To prevent this situation, Kaushal Sharma’s response led to the establishment of AI tools that predict high-risk prone orders and deploy non-delivery report management. 

Trust deficiency in logistics services

Most often, SMEs do not trust courier companies because of unresolved disputes, hidden costs and inconsistency in their performance. To avoid this problem, Kaushal Sharma developed a trustworthy relationship with their e-commerce courier partners. They focused on transparency, real-time billing, automated weight management and have provided sellers with performance analytics for every courier partner. 

How Kaushal Sharma tackles core logistics challenges with Smart Aggregation?

The CEO of Shipclues, Kaushal Sharma, has positioned himself at the forefront of innovation in the complicated and fast-moving eCommerce logistics world. 

AI-powered RTO prediction tools

The optimisation of AI-powered RTO forecasting tools helps to address validation engine and real-time delivery insights to minimise returns. Based on previous success rates in specific pin codes, couriers are dynamically assigned to ensure a high delivery completion rate, making Shipclues a successful courier aggregator.

Unified dashboard

To overcome the disrupted courier ecosystem challenge, Kaushal Sharma, Shipclues CEO  has established a unified dashboard with a smart aggregate solution to connect more than 25 e-commerce courier partners under one unit. Here, sellers can make a comparative analysis of the real-time rates, ETA delivery and service level to automate the courier selection process with minimum manual effort.

Courier performance by region and product category

The consistent courier performance leads to delays and customer dissatisfaction, and poor brand impact. To introduce a smart aggregation solution, Shipclues AI engineers track courier performance by region and product category so that it can automatically route orders to the e-commerce courier partners. Therefore, this dynamic routing will minimise delivery time and enhance forecasting.

About our organisation 

Shipclues is an Indian E-Commerce logistics technology platform established around 2022 to 2023. The headquarters of the company is in Faridabad, Haryana. The current CEO of the organisation is Kaushal Sharma. The company partners with SMEs and D2C brands to help them streamline logistics through API integrated shipping so that they can access various major e-commerce courier partners and enhance dashboard tracking.

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